Have all of your packages and prices predetermined and WRITTEN DOWN. You can have different price levels for different types of parties, but have this predetermined and in advance. Combine popular items into packages rather than selling them ala-carte. Have packages for different combinations of service (say one price point for a Bar/Bat Mitzvah reception with a DJ, and an MC). Make additional options available as “upgrades” (such as party dancers, party motivators, props, lighting, etc.), which you should try to sell according to your feel for what the prospect wants.
I have spent a lot of time looking at websites all over the country. I have witnessed one major problem, BORING!
The already designed template most of the DJs are using are designed for a polished corporate presentation and indicate no personality or excitement. Get Microsoft Front Page and have some fun. Make it look tacky and fun! You are supposed to be Entertainers, not a Mortgage company!