Whether you're the hotest beat mixer or the state's premier wedding DJ, looking good on paper plays an important role in attracting and retaining customers. Let's face it, one of the first impressions a client has of you (aside from seeing you in action) is your marketing materials. Whether it's your business card, brochure, flyer or music list, it all creates an image of you in the customer's mind and can actually make or break your chances of getting the gig.
Say you're a wedding DJ and a bride calls you and the guy down the street. She likes what you both have to say, but asks if you can send her some information in the mail. When she receives the information, she notices that your info is an obvious photocopy as is evident with the faded text and dark copy lines running along the edges. The competition's info looks professional and is clean, clear and printed on nice resume style paper. Which do you think she'd call back?
Personally, I don't even look twice at something that looks like it was done on a typewriter or an obvious photocopy. If it doesn't look professional, I assume you aren't either and I certainly wouldn't want you anywhere near my event.
Now, I'm not saying that you need to go out and spend thousands of dollars (or even hundreds for that matter) on marketing materials, but handing out professional-looking literature will make you look like the professional that you are.