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    Bridal Show Success - Part II
    Posted on Monday, January 05 @ 01:22:14 EST by DJAdvantage
    Topic: DJ Marketing   Printer Friendly Page Send to a Friend

    An important part of any bridal show presentation is the design and setup of your booth. Your display should draw people to you, not the other way around. Remember, you only have a short amount of time to make an impression and if your display doesn’t work, people may pass you by and move on to the next booth or DJ.

    Here are some tips for a great booth!

    1. Keep your booth simple, elegant and uncluttered.

    2. Visitors should be able to quickly and easily tell that you are a DJ.

    3. Display adequate signage. People won't remember your name if your sign/banner is too small or hidden from view.

    4. Don't close off your booth so that you're standing behind a banquet table. This will create a barrier between you and the other person. Open your booth up and make it inviting so that they’ll want to come up and talk to you. Round tables also work well.

    5. Decorate your booth to appeal to your primarily female audience (flowers, balloons, etc...) If you have problems letting your feminine side shine through, get friendly with a local wedding coordinator or decorator that might be able to assist. Don’t go overboard, however. You don’t want visitors to mistake your booth for that of a decorator or other type of vendor. A little goes a long way.

    6. Don’t put all your brochures, flyers or business cards in a big pile on the table. It’s better to have only a few on display and re-stock as needed. It will give the impression that they are a hot commodity.

    7. Have a portfolio with pictures of your DJ setup at past events (preferably weddings). This will show that your equipment looks clean and professional. (It is, isn’t it?) It also enables the bride-to-be to visualize you at her wedding. You may or may not want to bring your sound system to the bridal show. Some shows frown on having music in your booth as it could take away from the other booths or interfere with the fashion show.

    8. Display a book of testimonials, thank you letters and/or performance evaluation forms. This adds credibility by showing that other people have enjoyed your services.

    9. Prominently feature your show special. Your discount or added value items should be easily identifiable and will act as a draw to your booth.

    10. Don’t just dump giveaways in a large bowl on a table, but rather keep a few with you and present them as you talk with each attendee. This will increase the perceived value of your giveaway and prevent visitors from just grabbing a handful and moving on to the next booth.

    11. Keep your booking calendar and appointment book readily available. You’ll want to be able to schedule consultations and verify your availability for that special day.

    12. Have several pens/pencils available to write down notes, make appointments, etc...

    13. Keep breath mints on hand.

    14. Bring plenty of flyers, brochures and business cards to pass out. Make sure your contact information is clearly visible (phone, fax, email and website address). Most brides experience sensory overload at the show and do not retain much of what and whom they saw. This means they’ll be relying on the printed materials that they collected at the show.

    15. Bring an ample supply of contracts and necessary paperwork for on the spot bookings. Your wedding reception planner, music lists, etc… can also be used as a sales tool if needed.


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