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    Getting in the Search Engines and Visibility Tips
    Posted on Wednesday, October 01 @ 23:57:17 EDT by DjDennis
    Topic: DJ Marketing   Printer Friendly Page Send to a Friend

    Before you run over to all the search engines and submit your site, you need to put some key elements on your page.

    1. Create an effective title. Many search engines weight the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your site effectively.

    2. Change your title periodically. By changing your title periodically, your page can be resubmitted and re-indexed multiple times by the search engines. Use judgement when resubmitting the same page several times, some consider this use of the search engines impolite or unfair. Site See Submission Service offers packages which include 1, 3, 6, and 12 months of site submissions which will be more effective if this tip is used.

    3. Make multiple copies of your page with different emphasis. By copying your page several times and making keyword changes in each page you may attract more people looking for the data contained in your page.

    4. META TAGS are very important in relaying to the Search Engines what your page is about. Use meta tags to pack your page with information pertaining to the catagory your page fits in. For instance if your page is promoting a travel agency you may want to incorporate words like luggage, travel, plane, beach, tourists.

    5. Link to Competitor's links. If your Web site is not listed in the top thirty, contact all the sites in the top twenty for your category and see if they will trade links with you. Links remain a very powerful method for people to find your Web site.

    6. Banner Ads are a very popular (expensive) method of promoting your Web site. These are the little rectangular graphics that you see near the top or bottom of some popular Web page. If you click on them, they transport you to another Web site. You can use some free banner ads using free link exchange at http://www.linkexchange.com.

    7. Keep your site updated. Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send.

    8. Condense your graphics. Many visitors leave your page before they ever see your message because it takes too long to load. By keeping your graphics small your visitors will be more likely to stay. GIF Wizard (found at http://www.raspberryhill.com) is a program that will condense your graphics color palet which decreases load time.

    9. Utilize the newsgroups. Find newsgroups that pertain to your site and post information about your site in the newsgroups. Make sure you include your e-mail address and your page address.

    10. Use a submission service like Site-See Submission Services or programs like AddWeb - SubmitWolf PRO etc ...

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